Her Universe Brings Geek Couture To SDCC

HU couture


The Santa Claus of Fashion must have visited early this year because Geek Couture is coming to San Diego Comic Con this year!  Her Universe, Hot Topic, and Nerdist Industries are all teaming up to put together the very first geek fashion show.  From the press release on Monday:

Fashion Week is coming to Comic-Con International: San Diego (Comic-Con) this year! Her Universe™, the groundbreaking sci-fi fashion apparel line announced today that they have joined forces to bring the first-ever full-scale “Geek Couture” fashion show and design competition,The Her Universe Fashion Show, to Comic-Con 2014 – the premier comic book and popular arts convention in the world. This premiere event is scheduled to take place during the convention, July 24th, at the Manchester Grand Hyatt Hotel in San Diego just a few minutes’ walk from the San Diego Convention Center. Fashion retailer Hot Topic, a Her Universe partner, will be providing two grand prizes for the winning fashion designers – an opportunity to co-design, with Ashley Eckstein, an exclusive Her Universe fashion collection for Hot Topic. In addition, event partner, Nerdist Industries, will produce all video and media distribution of the event.

If that prize doesn’t send a thrill through your geek fashionista self then I don’t know what will.  Obviously, this is an incredibly huge opportunity for anyone interested in design, geek or otherwise.  Not only that but all of this is just plain cool!  Both of us are absolutely psyched that Her Universe is putting this show together and we can’t wait to see all the coverage of the show.  We’ve seen so many amazing designs wandering around conventions and while browsing tumblr so we are eagerly anticipating the undoubtedly gorgeous geek couture outfits that will walk the runway.

You have until April 4th to submit your designs for consideration and you’re allowed to submit up to three although only one will be able to walk the runway.  30 finalists will be chosen to show in San Diego.   Be sure to check out the submission page and the press release for the fine print details.  Ashley also included some super fabulous geek couture designs with the press release to get your creative and designing juices flowing.

Good luck to everyone who enters and, in the eternal words of Tim Gunn, make it work!